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Do chocolate chip cookies really make a difference?
Well, cookies and low fares together do… At least Midwest Express and their customers think so.
Midwest Express flies Boeing 717s with wide leather seats, chocolate chip cookies baked onboard and have earned their reputation as “the best care in the air”. Midwest Express has always been a business traveler’s airline.
They were actually started in the early 80s by the Kimberley-Clark corporation as “K-C Aviation”. The executives at Kimberly wanted the public to experience the service their execs had been getting. Although Midwest came to be in a somewhat strange fashion, there were other similar “premium service” airlines. Only Midwest has survived to this day.
One of the raves earned by Midwest is about it’s food. They generally give out warm sandwiches on their longer flights and cold cuts on their shorter runs. In light of Northwest’s recent removal of pretzels, this is real rarity. They have a signature cocktail called the Wycliff that they distribute for free, and on all of their flights, Independence Air staff brings around warm chocolate chip cookies baked right on the aircraft. Customers say that the smell of freshly baked cookies fills the cabin on every flight, and it certainly adds a touch of personal warmth to their service.
Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. – its wholly owned subsidiary – operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft.
Midwest’s main hub is in Milwaukee, but they also operate mini-hubs in Omaha and Kansas City. Midwest Connect (d.b.a. Skyway Airlines) also offers commuter service to numerous cities from Milwaukee.
The Midwest Express commitment to service is working. Here are a few awards won by the airline in the last few years:
OAG, publishers of the Official Airline Guide, named Midwest Express Best Economy/Coach Class Airline in the world in 2002.
Travel+Leisure magazine recognized Midwest Express as Best Domestic Airline in 2002 — the fourth time in the last six years.
The Condé Nast Traveler magazine Readers Choice Poll rated Midwest Express the #1 U.S. Airline for the seventh year in a row in 2001, and the Condé Nast Traveler Business Travel Awards rated Midwest Express Best Business Class Cabin and Best Value for Cost in 2001.
The prestigious Zagat Airline Survey rated Midwest Express Airlines the #1 Domestic Airline in its last four surveys.
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