KFC-Kentucky Fried Chicken

kfc.com

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Kentucky Fried Chicken or KFC, known colloquially as “the Colonel,” is a fast food chain. As you might expect, it is headquartered in Kentucky and specializes in fried chicken. KFC was founded in 1930 during the Great Depression by Colonel Harland Sanders. His image is heavily associated with the restaurant and is used in much of its marketing. KFC is the second largest restaurant chain in the world (second only to McDonald’s). It has over twenty-two thousand locations around the world in 136 different countries. As well as its fried chicken, KFC offers other chicken products like sandwiches and wraps. It also offers salads, sides, drinks, and desserts, among other items.

KFC prides itself on being the foremost provider of fried chicken to the fast food market. No matter in what exotic locale you find yourself, if you get a craving for good old fried chicken, KFC is most likely nearby to satisfy your cravings. Whether you are at home, in the next town, or traveling halfway around the world, the Colonel will be there for you. He is always ready and willing to supply you with delicious fried chicken and all the sides that go with it.

But if you are traveling in an unfamiliar place, finding the Colonel near you can be a tricky business. Luckily, there’s an app and a website for that. Through its website, KFC offers a platform for online orders and a number of other things.

As soon as you visit the website, you are presented with its two main features. On the American website, you can “Find a Colonel near you.” Also, the American website proudly announces, “We’ve got online ordering, y’all.” This sums up the two best features of the platform: locations and online ordering.

Using the finding locations feature is fairly simple and straightforward. On the US website, it tells you how many KFC locations there are in total. It also allows you to narrow down locations by state. You can also enter a city and state or a zip code to see all the KFC locations in that area. Last but not least, the website can use the current location of your device to find locations near you. This allows you to meet your craving for fried chicken, coleslaw, and potatoes even in a foreign land. You will be presented the nearby locations not only in list form but also as points on a map. You can move the map around and zoom in and zoom out as you please. Once you select a location, you will be shown that location’s opening hours, its services, and deals. You can also see the store’s phone number and get directions to it as well.

The other major feature on the US KFC website is the fact that you can place online orders. The online ordering and delivery service is made available through Grubhub. Grubhub is a food ordering and delivery service that brings you the food you want to the place you want. You can enter the address and the platform will provide you with the closest KFC locations. Choose a store, add the menu items you want to your cart, and pay for your order. In order to complete your order, you will have to sign up for a Kentucky Fried Chicken account. Alternatively, you can choose to log in to the KFC system with your Facebook log in information.

The online ordering process brings us to the next crucial feature of the KFC platform: the full menu. Each menu item is carefully described and pictured, so that you know what you’re ordering. Each food or drink item also contains detailed nutritional information. This allows you to make more informed decisions regarding the health of your chosen meal. Furthermore, you can customize each menu item to a very great degree. When it comes to the meals, for instance, you can select if you want your meal to be spicy or not spicy. You can also choose the size of your meal, the type of drink, and the size of the drink. The options for customization are nearly limitless. You can then add sides such as mashed potatoes, mashed potatoes with gravy, coleslaw, corn, and mac n’ cheese.

The KFC website also offers the current promotions, such as the “$20 Fill Up” or Cinnabon biscuits. These promotions are available for only a limited time.

Most of the other main content on the website consists of detailed descriptions of food. For instance, it even describes the different sauces you can choose to partake of with your meal. The platform also offers you specialized recommendations of other menu items based on your choices.

The website also allows you to become a member of the Colonel’s club, which signs you up for the KFC email list. You will then be able to get exclusive news and promotions delivered right to your inbox.

Another feature of the KFC website is the integration of social media on the platform. You can connect to the KFC website with Facebook, Twitter, Instagram, and YouTube, just to name a few.

One major lack of the KFC platform is the fact that there are no reviews available. Users have no ability to comment on the different menu items on the website. Neither can you get customer feedback about the various KFC locations. This means that if one KFC branch is below the standard of the chain, there is no way to find this out on the website. Also, if a particular menu item is simply subpar, there is also no way to know about this ahead of time. You simply have to try it yourself.

Another huge downside of the KFC platform is that online orders are not always available. For instance, the German website for KFC offers no such ability to order food online.

Pros
  • Online ordering directly on the KFC website
  • Find the KFC locations near you
  • View detailed information about menu items and customize them as you please
Cons
  • Online ordering not available in all countries
  • Online orders require you to sign up for an account or log in with Facebook credentials
  • No reviews available